ParalympicsGB Advertising Guidelines

Paris 2024

At ParalympicsGB we understand the important contribution funding partners and sponsors make to sporting success.

The ParalympicsGB Advertising Guidelines are to help athletes, agents, athlete sponsors and National Governing Bodies understand how they may benefit from sponsorship opportunities, whilst also clarifying what sponsors may and may not do when promoting their support for Para athletes.

Paralympic properties and rights are protected at all times. These guidelines should be followed throughout the year, in all athlete advertising and personal sponsorship deals. There are also some additional criteria that must be followed for any advertising during the Paralympics Games period (21 August –10 Sept 2024).

Read the ParalympicsGB Advertising Guidelines

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