Dreams extend partnership with ParalympicsGB and Team GB and as Official Sleep Partner

Dreams, the UK’s leading bed retailer and Official Sleep Partner of ParalympicsGB and Team GB, has extended its partnership with both organisations through to the Los Angeles 2028 Games, including the upcoming Milano Cortina 2026 Olympic and Paralympic Winter Games, reinforcing its commitment to helping Britain’s athletes sleep, recover, and perform at their best.

This continued collaboration builds on the longstanding success of Dreams’ partnership with ParalympicsGB and Team GB - from Tokyo 2020 through Paris 2024 - where Dreams played a vital role in championing the power of quality sleep as a performance tool for Britain’s elite athletes.

To mark the occasion, Dreams are launching an exclusive new range of cooling mattresses, designed to regulate body temperature and deliver optimal rest. Lovingly handcrafted by experts at Dreams’ very own Bed Factory in Oldbury, the range showcases the brand’s Made in Britain pride and decades of sleep innovation.

Phil Smith, Chef de Mission for Milano Cortina 2026 Paralympic Games said:

“We’re thrilled to be renewing our partnership with Dreams as we look ahead to Milano Cortina 2026 and continue our preparations towards Los Angeles 2028. Quality rest is essential to ensure our athletes are best prepared to perform at their highest level at a Paralympic Games, and we’re grateful to Dreams for providing the team with a range of sleep aids.”

Jonathan Hirst, CEO of Dreams, added:

“We are proud to renew our relationship with Team GB and ParalympicsGB. Together, we’ll keep championing the role of quality rest in helping people – from elite athletes to everyday dreamers – perform at their very best.”

Tim Ellerton, Team GB’s Chief Commercial Officer said:

“We are delighted to extend our relationship with Dreams, which has been crucial in not only supporting Team GB as a whole, but supporting athletes’ sleep, rest and recovery at Games-time to maximise their performance. To be partnered through to Los Angeles 2028 gives our athletes a great advantage at the world’s pinnacle sporting event.”

The Dream Team range will be available in stores and online from 11th November 2025.