6 May 2021
adidas unveils ParalympicsGB kit for Tokyo 2020
Today, adidas revealed the new kit that will be worn by ParalympicsGB athletes at the Games taking place in Tokyo this summer.
Following a year of uncertainty, unprecedented challenges and unique circumstances, Team GB and ParalympicsGB athletes will rise together in a kit that represents unity in diversity.
The kit design features a contemporary representation of the Union flag, incorporated with inspiration from the host city, featuring intricate Japanese iconography. To launch the kit, adidas have created a striking photography series featuring athletes across a range of disciplines and experience including Paralympians Jordanne Whiley and Libby Clegg and Tokyo hopeful Zak Skinner.
Jordanne Whiley, wheelchair tennis
Hottest Games on record
One of the key features of the new kit is the deconstructed Union flag. The village wear designs also feature lion graphics alongside the national flowers of England, Wales, Scotland, and Northern Ireland, and incorporate transparent overlays to bring a rich depth of uniqueness and modern relevancy to celebrating national pride.
The collection includes competition wear for a breadth of sports such as track and field and gymnastics, as well as debut Olympic sports like skateboarding and sport climbing, alongside podium and village wear. To help athletes keep cool during what is set to be the hottest Games on record, the kit features HEAT.RDY technology, which is constructed using cooling material and textures that are optimised for use in hot environments. Complimenting the collection is the latest innovation in footwear, adidas 4DFWD. The silhouette has been crafted using years of athlete data, cutting-edge technologies in 3D printing, and Carbon’s Digital Light Synthesis™ providing athletes with precision performance in every step.
Tokyo hopeful Zak Skinner, athletics
With Tokyo 2020 set to be a totally unique Games, we can be confident that we are putting our best feet forward in a kit that not only looks great but features the latest in innovative and sustainable technologies.
Hero items from the collection include:
- Podium Jacket: Featuring a deconstructed Union flag in vibrant colourways, to stand out in a moment of celebration.
- Podium Shoe: adidas 4DFWD utilising bespoke 4D technology, to create a new dimension of support and comfort for athletes.
- Competition Vest: Featuring the unique deconstructed design alongside innovative HEAT.RDY technology to help athletes keep cool whilst performing.
- Village Hoodie: A design blended with the British lion and iconic flower symbols of the four nations in bold colours giving a contemporary finish to a classic style.
Crafted with sustainability in mind, each piece in the collection integrates sustainable innovation for the first time in kit history. Leading adidas technologies including PRIMEGREEN: a series of high-performance recycled materials that use a minimum of 40% recycled content and PRIMEBLUE: a high-performance recycled yarn containing at least 50% Parley Ocean Plastic will feature throughout the apparel.
Mike Sharrock, British Paralympic Association CEO said: “It fills me with pride to see the ParalympicsGB athletes wearing the adidas kit, especially after all the challenges they have faced training for a Games which will inspire and unite the nation once again. Tokyo 2020 is set to be the toughest Games yet; however our athletes will be prepared wearing a kit that that not only looks great but incorporates the very best in innovation and technology.”
Melina Hartmann, Design Director, adidas said: “It is so exciting to be unveiling the new kit for the Team GB and ParalympicsGB athletes. Through experimentation and dedication, each piece in the collection highlights how far we have pushed the boundaries in contemporary design, innovation, and sustainability. We hope all athletes feel like they can make their mark as individuals and as a team when wearing the kit at the Games this summer.”
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