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Sainsbury’s are proud to have been the first Paralympic-only sponsor of the London 2012 Paralympic Games and through this to have supported the British Paralympic Association and ParalympicsGB.

Through their national presence they were able to galvanise their colleagues and customers to raise a cheer for ParalympicsGB heroes and helped make the London Games the best ever.

Sainsbury's Paralympic advertising campaign featuring David Beckham, Ellie Simmonds and other Paralympic icons was one of the strongest campaigns they have ever run.

Sainsbury's are proud to continue their support for the BPA through to Rio 2016 and to inspire a new generation young people of all abilities to take part in sport through the Active Kids for All teacher training programme.

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