Greg joined the BPA as a Non-Executive Director in July 2013.
Greg began his marketing career at the Nationwide Building Society and went on to hold senior marketing roles at Weetabix and GlaxoSmithKline before joining Eurostar in 2003. In 2008, he moved to join the Prince of Wales office at Clarence House, where he founded ‘Start’, an initiative dedicated to helping people live a more sustainable lifestyle.
In May 2009, Greg joined LOCOG as Brand, Marketing and Culture Director, reporting to the CEO, Paul Deighton. At LOCOG Greg was accountable for a number of key deliverables that contributed to the success of the London 2012 Olympic and Paralympic Games.
Greg is now Deputy Chairman of the Join In Trust, a charity set up by himself and Sir Charles Allen in 2012. The Trust is now building ambitious plans for the future where it aims to become the home of the Games Makers. Greg is also now Co Founder of Inc – Incorporated London Limited, which he set up with fellow London 2012 Director Godric Smith.
Greg was awarded the ‘Olympic Order of Merit’ in August 2012 by the International Olympic Committee and he has also been appointed as a London 2012 Legacy Ambassador for the Foreign and Commonwealth Office.